Unidos MN - Brand

As the entrusted caretaker of the Unidos MN brand, I took on the challenge of revitalizing its visual identity. I breathed new life into the logo with determination and creativity, developing a comprehensive system that included alternative variations and a detailed color guide. The result is a visually captivating and vibrant brand image that is now prominently featured across various platforms such as the website, social media posts, and stationery.

While I cannot take credit for the initial logo, one of my first tasks at Unidos MN was to create a brand guide. During this process, I delved into the history and meaning behind the logo. The decision to adopt the name "Unidos," meaning "united," reflected the organization's commitment to collaboration between the House and Senate, moving away from its previous name, Navigate MN. Drawing inspiration from both political spectrums, Turquoise and Coral colors were chosen to symbolize the organization's transformative impact. These elements were thoughtfully incorporated into the letter "O" of the logo.

Once the logo system was in place, including various color variants and other essential branding elements, the brand gained the foundation to thrive and succeed. Through careful planning and execution, the brand now represents Unidos MN's united and impactful work.